The Associated Chambers of Commerce & Industry of India

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Online sales may surpass Rs 30,000 cr. in festive month: ASSOCHAM

 

Wednesday, October 11, 2017

 

New Delhi, October 11, 2017:
 Consumers are increasingly opting for online shopping preferably mobile phones, electronic gadgets, consumer durables, apparel, home appliances and gift articles on the occasion of Diwali, the sale may touch Rs 30,000 crore as against Rs. 22,000 cr spent last year, a quick survey by ASSOCHAM National Council on E-commerce.
 
The survey conducted in 10 cities-Delhi-NCR, Mumbai, Ahmedabad, Chennai, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh and Dehradun has revealed that online shopping industry in India is fast catching on, not just in the larger metros but also in the tier II and tier III cities.  The respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail, hospitality etc.
 
The rise of high-speed internet has enabled more people from smaller towns to come online and buy goods this year. The use of smartphone has also helped its e-commerce industry to grow, said Mr. D S Rawat, Secretary General ASSOCHAM.
 
As per the ASSOCHAM findings, Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and Tier III cities like Pune, Gurgaon, Noida, Chandigarh Nagpur, Indore, Coimbatore, Jaipur, Vishakhapatnam have increased by 60-65% year-on-year, points out the paper.
 
The survey highlights that 35% of regular shoppers are in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60. 65% of Online Shoppers are male as against 35% female. As per report, men and women between the age group of 25 and 34 years of age shop online the most during the festive season.
 
As per the findings, most products bought & sold off through online comprise mobile phones(78%), electronic gadgets (72%), consumer durables (69%), gift articles (58%), accessories (56%), apparel (49%), home appliances (45%), adds the survey.
 
This festive season, shopping on ground has taken a back seat. There are various reasons for this lifestyle, lack of time, being away from home for work, nuclear families, etc. These have brought about a change in the festive shopping methods. Online shopping has brought about convenience and ease into the customers’ lives, said Mr. Rawat.
 
As per the data, about 65% of Delhiites prefer online shopping over the regular shopping this year with available deals online than in brick and mortar, also advantage of free shipping with a “click” option.
 
There has been a five-fold increase in ordering through e-commerce as compared to last year, as branded apparels, accessories, jewellery, gifts etc are available at cheaper rates and are delivered at the doorstep within two-three days, said ASSOCHAM report.
 
Campaigning for digitalization in India and attractive offers on online payments during sales, credit cards have emerged as the favorite payment method while shopping this Diwali, adds the paper.
 
Top reasons given by shoppers in buying through Internet:

·         Good discounts / lower prices
·         Saves time and efforts
·         Convenience of shopping at home
·         Wide variety / range of products are available
·         Get detailed information of the product
·         You can compare various models / brands
 
 
About ASSOCHAM:

ASSOCHAM initiated its endeavour of value creation for Indian industry in 1920. It was established by promoter Chambers, representing all regions of India. Having in its fold over 400 Chambers and Trade Associations, and serving over 4.5 lakh members across India. ASSOCHAM has emerged as the fountainhead of Knowledge for Indian industry, which is all set to redefine the dynamics of growth and development in the Knowledge Based Economy. More information available on www.assocham.org
 
For further details, please contact:
 Manju Negi
AVDHESH SHARMA   
ASSOCHAM
ASSOCHAM   
011-46550509; +919810910911
011-46550508; +918527639419

 

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