The Associated Chambers of Commerce and Industry of
India (ASSOCHAM) has projected KPO industry’s size growing to US$ 10 billion
mark by 2012 with a growth rate between 25-27%, provided a strong chain of
qualified professionals is built, opening up the field for bio & nano
experts.
Currently, the KPO size is estimated to be around
US$ 4 billion and the sector has grown @ around 15% in last few years, dominated
by professionals belonging to fields such as management, medical, engineering
etc.
Releasing ASSOCHAM’s assessment on `Future Course
of Indian KPOs, its President, Mr. Sajjan Jindal said, “there is a need to
create a new pool of KPO workers from emerging domestic knowledge based
industries such as Biotech, Nanotech as large number of talented young people
have joined academic courses for career excellence in these two areas”.
According to ASSOCHAM, presently, domestic KPO
industry is facing stiff competition from countries like Philippines, Russia,
China, Poland and Hungary as these are emerging strong contenders for KPO
business in view of qualified KPO professionals, low-cost advantages, domain
expertise, location advantage, sales and marketing capabilities and data
compliance.
As per estimates made by the ASSOCHAM, a vast pool
of highly educated professionals in engineering, medicines, management and
professionals in the field of accountancy, company secretary, legal fraternity
would be required to serve the industry. Their number as per rough
estimates should be well within the range of over 1 lakh against the current
numbers of 40,000.
Mr. Jindal added that it is difficult for KPO
companies to always find a qualified, experienced and talented workforce in
India. Considering the situation that there is no dearth of engineers, doctors,
MBAs, lawyers etc. in India, the KPO industry is banking on availability of this
talented pool to fill up its seats, but now they are facing the supply crunch.
However, the KPO sector has potential to attract
career aspirants and professionals as the sector provides revenues higher than
the BPO industry. The salary ranges are 12-15% higher than the BPOs industry and
even the entry level earnings are more in KPO industry. A customer care officer
in KPOs can earn Rs.1.5 to Rs.1.7 lakh per annum while a technical support
officer can also earn the similar amount. The voice and accent trainer can
fetch Rs.2.25-2.50 lakh per annum whereas a team leader can earn around Rs.3-4.5
lakh annually.
The domestic KPO industry needs to tighten its
service level agreements to provide quality services and also needs to attract
more revenue by entering into partnerships with big financial service
organisations. While some of the Indian companies are coming out with the
security framework which simultaneously increasing costs of industry and make
them less competitive. Overseas clients often hesitate to offshore
research and processing of sensitive financial data and information involving
strategic decisions.
The KPO sector deals with confidential data,
including financial data, treasury and cash management functions and investment
portfolio decisions and needs to address the issue of data security raised by
international clients
The Paper also predicts that KPOs has also other
advantages like better work tools and processes, more sophisticated client
centricity, higher billing rates and more domain focused organisations.
Small and Medium Enterprises (SMEs) are likely to
be the major growth drivers for the KPO sector. According to estimates, out of
the 10 million SMEs in US and Europe, about 10-12% can benefit from KPO services
due to reduced complexity, ability to compete effectively with small and large
competitors, shorter time to market, higher flexibility, overall lower costs and
potentially higher quality for the same costs.
In fact, in the near future, KPO is likely to be
driven by factors like breadth and depth of coverage, domain expertise, location
advantage (e.g., near-shoring and language capabilities), sales and marketing
capabilities, data compliance with respect to regulatory standards (especially
those defined by the United States, Canada and the European Union) and the
management of business risks. Therefore it is quite likely that companies – both
with their own captives and those using third party vendors –may use a “hub and
spoke” model in which a provider in India may constitute the “center” whereas
other units in the world may provide appropriate “spokes.”