FMCG, Brand Promotion and Protection

FMCG sector is the key contributor of the Indian economy. This fourth largest sector of Indian economy provides employment to around 3 million people. These products are daily consumed by each and every strata of the society irrespective of social class, income group, age group etc.
Revenues of the FMCG sector reached $ 52.75bn in FY18, and are estimated to reach $ 103.7bn in 2020. There are three main segments – food and beverages, and personal care which accounts for 19%, 31% and 50 % respectively. The urban market contributes 60% and semi-urban and rural segments contribute over 40% of the overall revenues of the FMCG sector in India. Demand for quality goods and services have been going up in rural areas of India, on the back of improved distribution channels of manufacturing and FMCG companies.
The vision behind forming the council is to position ASSOCHAM as a premier organization in promulgating FMCG sector via modern and traditional channels. ASSOCHAM’s FMCG council aims to promote emerging trends in FMCG sector, to promote FMCG in rural sector and to focus on building a strong supply chain network.
The various stakeholders involved in the council includes government bodies like Ministry of Consumer Affairs and MoFPI, regulatory bodies like FSSAI and Central Drug Standard Control Organisation, representatives from the FMCG industry, retailers etc. Some of the key agendas persuaded are Legal Metrology, FSSAI Labelling and Display Regulations, Advertisement Claims etc.
The core purpose of FMCG council includes Public policy advocacy, Promotion of innovation, Training and Research Programmes, Exhibitions, Conferences along with organising workshops, training programmes, panel discussions, round-table meetings etc. The Chairman for this council is Mr. Anil Rajput, Sr. Vice President - Corporate Affairs, ITC and Co-Chairman is Dr. A K Tyagi, Executive Director, Haldiram Snacks Pvt. Ltd.




Sr. Vice President
Executive Director
Haldiram Snacks Pvt. Ltd,


Ms. Nirupama Sharma
4th Floor, YMCA Cultural Centre and Library Building, 01, Jai Singh Road,
New Delhi - 110001
Phone: 011 46550555