Branding and Marketing


Branding and Marketing play a key role in stimulating demand for goods and services. The role of innovation and purpose in brand building has drastically increased as organizations look to create a meaningful connect with their consumers. During the Covid pandemic, the industries have faced many challenges. Given the disruptions that are ongoing, brands are under tremendous pressure to creatively improve their technology offerings in the entire marketing value chain - product promotion, quality, customer service, delivery, complaint handling, and social responsibility, among others. With the ever-rising impact of data, technology and interactions, it is becoming imperative for a marketer to be customer experience driven. Beyond customers focused communications, marketing strategy must carry out stakeholder mapping to consider the needs and concerns of all stakeholders, internal, external, individual and institutional, and leverage social channels for open & real-time response and communication.

Branding and Marketing council of ASSOCHAM is a platform to discuss issues, emerging trends & challenges in Branding and Marketing and to raise the members’ issues through representation with the Government. The council also brings together the brightest minds in the marketing world together in this new innovative digital.

The council main activities include: Quarterly Council meetings,  skill building programs and thought leadership / knowledge publication for all stakeholders.

CHAIRMAN

CO-CHAIRMAN

Mr. Thomas Varghese
Business Head
Domestic Textiles, Overseas Spinning and Acrylic Fiber Businesses of The Aditya Birla Group
Shri. Sandeep Goyal
Founder & Chairman
Mogae Group


NODAL OFFICER

Mr. Avinash Sharma
ASSOCHAM 
5, Sardar Patel Marg, Chanakyapuri
New Delhi - 110021
Phone: 011 46550555
avinash.sharma@assocham.com