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In today’s environment, powerful brands are the foundation in building the image of a strong nation. Although India is one of the fastest growing economies, it still has a long way to go in creating strong brands. In spite of India’s strong and growing consumer population, the rise of domestic brands has been nominal at best, resulting in outflow of money in the form of royalty. Therefore, development of strong domestic brands is a national priority. In sectors like Information Technology and Pharmaceuticals Indian brands have demonstrated capabilities to match brands of international standing. There are also examples of home grown brands in other sectors which are competing with international brands using world class Brand Management skills.
 
Brand Management not only includes brand building but also protecting brands. Brand protection professionals are facing challenges on numerous fronts including challenges from online and social media. Therefore, dealing in matters relating to brand protection / security, supply chain integrity, investigating brand infringements and combating smuggling / counterfeiting from global hot-spots, have become critical. Crucial matters like smuggling and counterfeiting have to be dealt with strongly for protecting brand integrity and success in businesses.
 
With this background, ASSOCHAM is organizing this Summit to promote Brand India in order to foster increased legal trade and formation of strategic alliances for building strong Indian Brands.
 
Objectives
  • To promote Brands in terms of global outreach and recognition
  • To discuss changing marketing trends and evolving consumer behaviors vis-à-vis brands
  • Leveraging the opportunities of social media along with traditional media for brand promotion while maintaining control over brands
  • Leveraging the latest brand protection technologies
  • Understanding the latest brand protection trends, legislation and Intellectual Property issues related to brands

 

Registration Fees: 

  • Delegate Fees: Rs 7500/- per person ( Special discount of 10% if 3 or more delegates are registered from the same organization)

Rs 6000/- per person if registered before June 15, 2014. Early bird discount and special discount can also be clubbed together if participants satisfy both the conditions mentioned above