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Social networking in the Indian online space gained steam and has gone on to become an integral part of people’s lives. Initially used for staying connected with friends, social networking websites have now emerged as an anchor in any company’s digital strategy. Companies have started establishing their presence in the social media space for branding activities, connecting with customers for feedback and advertising new product launches.
 
The Social Media also played a defining role in the recently concluded India’s General Elections. Political Parties have leveraged the power and usage of Social Media to reach out to their potential supporters and voters interacting with them directly.
 
The Department of Electronics and Information Technology, Ministry of Communications and Information Technology, Government of India had released the framework and guidelines for use of Social Media for Government Organizations last year and is finalizing a National email policy.
 
ASSOCHAM, India's Apex Chamber for Commerce and Industry also known as the “Knowledge Chamber”has been at the forefront of advocating policy interventions for the growth of the Industry and the overall economy. ASSOCHAM has an active National Council on Media & Entertainment which has been organizing several programmes related to Media and Broadcasting sector in the country.
 
Burson-Marsteller, a leading global public relations and communications firm, had conducted a Global Social Media Check-Up in 2012 that examined the Fortune Global 100’s use of popular social networking platforms. The study revealed that companies and their stakeholders were more engaged in digital conversations than ever before. Similarly, the consultancy has an annual global study called Twiplomacy that is aimed at identifying to what extent world leaders use Twitter. The latest findings of the Twiplomacy study 2014 show that world leaders vie for attention, connections and followers on Twitter.
 
In order to understand and encourage the Government and the Corporate entities to make use of this dynamic medium of interaction – ASSOCHAM, India’s Apex Chamber for Commerce & Industry also popularly called the “Knowledge Chamber” along with Burson-Marstellar as our Knowledge Partner is organizing an International Round Table discussion on “SOCIAL MEDIA : Boon or Bane” on Tuesday, 02nd September, 2014 at Hotel Taj Mahal, Mansingh Road - New Delhi from 09.30 am to 02.00 pm followed with Networking Lunch.
 
This discussion is expected to be initiated by Shri Prakash Javadekar, Hon'ble Union Minister for Information & Broadcasting, Government of India as the "Chief Guest" and Dr. Shashi Tharoor, Hon’ble Member of Parliament as the “Guest of Honour” at 10:00 am.
 
SOCIAL MEDIA through its Two Sessions will highlight issues on How Governments and Corporates can use the power of Social Media for effective and direct communication with their Stakeholders and for Image building. Leading thought leaders and Experts on Social Media are expected to participate in this discussion.
 
On behalf of ASSOCHAM, we take this opportunity to cordially invite your esteemed organization to actively participate at this International Round Table discussion on  “SOCIAL MEDIA : Boon or Bane”. Please find enclosed the one page e-Flyer along with Partnership Details, Draft Agenda and Registration Form for your kind and early confirmation.

Registration Fees: 

  • Delegate Fee: 2000/ delegate (10 % discount for two or more persons from same firm.)