Webinar on
Food Fortification – A sustainable solution to fight Hidden Hunger in a Globalized World

02 March, 2021

About Event

As it is known that about one third of the world’s population suffers from
hidden hunger, a deficiency in essential vitamins and minerals. Hidden hunger's impact starts early and can impede children’s ability to reach their full potential when they grow up. This continues to plague countries across the globe, including developed nations, where it has been shown that it is possible to be both overweight and malnourished at the same time.
Governments, organizations and non-governmental organizations (NGOs) worldwide now have an opportunity to address these deficiencies, working with food manufacturers to integrate essential micronutrients into staple food products through fortification.
Micronutrient fortification of staple foods, such as wheat and maize flour, has even been shown to play a significant role in increasing productivity at work, and therefore stimulating the growth of a country’s economy. It also has the potential to help make hidden hunger a problem of the past, enabling millions of individuals worldwide to be healthier and able to thrive Multiple micronutrient deficiencies often worsen throughout pregnancy, as there is an increased need for micronutrients to support both a woman’s health and the requirements of her baby during this time.
Fortification is one of the most safe, effective and affordable tools to enhance the nutritional value of staple food products such as wheat, maize (corn), rice, vegetable oil and sugar. This process involves adding or replacing essential vitamins and minerals that may have been lost during processing, and has become well recognized for its benefits to public health. In many countries, staple food fortification is now mandatory, and now more and more countries are integrating it into their nutrition strategies.
The impressive uptake of staple food fortification can be attributed to a number of factors:  easy to implement and cost-effective, meaning that governments and food manufacturers can quickly see tangible results that help to justify the initial investment in machinery. Staple food fortification contributes significantly to improving the nutritional status and public health of an entire country, saving millions on healthcare costs each year, and enabling more of the population to be in employment and contribute to the economy.
Staple food fortification has the potential to play an important role in helping to improve the nutritional status of the global population. However, it is vital that governments and the food industry worldwide play their part in bringing about this change. An important factor in facilitating the success of food fortification initiatives is to ensure that mandated staple foods are properly monitored and enforced by both Central and State governments, and complied with by the food industry.
Keeping in mind the importance of Food Fortification in fighting malnutrition and improving the nutritional status of the country ASSOCHAM is organising a Webinar on Food Fortification – A sustainable solution to fight Hidden Hunger in a Globalized World on March 2, 2021 from 3 PM onwards in association with Hexagon Nutrition.
On behalf of ASSOCHAM, we cordially invite you to kindly attend this timely and meaningful Webinar as our "Guest". In case you are preoccupied, request to please nominate your concerned colleagues for the same.

Please log on to following link to register:

After registering, you will receive a confirmation email containing information about joining the webinar. Webinar is in association with Hexagon Nutrition.

Thanking you with best regards,