ASSOCHAM reaches out to India Inc. for an enabling environment for working mothers

Friday, May 10, 2019

New Delhi, 10th May 2019:
 Committing itself to women empowerment on International Mother's Day, the ASSOCHAM has reached out to its members and India Inc in general, emphasizing the need to provide a supportive environment for working mothers with facilities like childcare, flexible working hours and a transformation of the mindset towards women employees. 
''Rising participation of women in the workforce will need a different environment in which childcare, working hours, and workplace structures should be transformed. Several firms have already started reorienting and aligning their operational structures with the changing needs of working women, given today's environment of increased mobility and nuclear family structures." said ASSOCHAM President Mr B K Goenka. 
Mr Goenka said he has passionately been working on 'Women Empowerment,' which has been made one of the Pillars of the ASSOCHAM Vision titled "4 - Sight" , after assuming the office. 
While women have in many cases far exceeded workplace requirements and capabilities, their proportion of the work force needs to be more commensurate. 
Despite their parity, if not superiority, in terms of employability, their participation at the workplace has remained at a static 25 per cent of the total population over the past 5 years. 
"Their representation at the workplace needs to be augmented. This can be done by providing a conducive environment for them to balance their dual responsibilities," the ASSOCHAM President said. 
The ASSOCHAM has been taking several initiatives for facilitating and augmenting the role of women in economic activity, although their contribution in improving the country's human development index is beyond any measurable metric. 
Under 'Start-Up' initiatives, the chamber has devised partnership programmes through skill development and vocational training. The market access support will be the additional to-do for ASSOCHAM. 
Encouraging individuals and organisations through Awards and initiatives like ‘All Women-Run Manufacturing Company” would also be pursued. Besides, there would be an 'All-Women Industry' mission.
Given the multiple roles that women balance in their life, ASSOCHAM believes that empowering women actually empowers families and communities.
ASSOCHAM initiated its endeavour of value creation for Indian industry in 1920. It was established by promoter Chambers, representing all regions of India. Having in its fold over 400 Chambers and Trade Associations, and serving over 4.5 lakh members across India. ASSOCHAM has emerged as the fountainhead of Knowledge for Indian industry, which is all set to redefine the dynamics of growth and development in the Knowledge Based Economy. More information available on
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Manju Negi
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