About the organization

ASSOCHAM Center for Excellence

The Tribal population in India represents an enormous diversity of groups with regards to language, linguistic traits, ecological setting, physical attributes, modes of livelihood, level of development etc. This wide heterogeneity poses both opportunities and challenges for their overall socio-economic development.

The tribal community has a huge potential which still remains untapped due to various reasons. There is a lack of awareness about tribal heritage and ignorance about the range and diversity of tribal produce across the country.

The Ministry of Tribal Affairs, Government of India along with Apex industry body- The Associated Chambers of Commerce and Industry of India (ASSOCHAM), has embarked upon a new three-year initiative. It will now work for the upliftment of our tribal communities as a ‘Centre of Excellence (CoE)’

The ‘ASSOCHAM Centre of Excellence’ will strive to address the issues faced by the tribal community, explore avenues of promotion to create a robust tribal brand identity and in the process - build and enhance the entrepreneurial capabilities of the tribal artisans.”

About Project

Tribal Entrepreneurship Development Programme

The program would identify artisans engaged into segments like Tribal Textiles, Paintings and Wall art, Superfoods, Traditional Medicinal Plants and Products and Forest Produce. Around 1000 artisans would be selected for the program from all across the country.

Each selected one amongst the tribes’ pan-India will be assessed and the training module will be designed on the basis of this assessment. The training will be aimed at improving the skillset based on the area of their expertise and developing new designs for their products as per market demand.

Skills such as how to market their products on various platforms, how to maintain checks and balances, better accounting practices for managing finances would be taught and emphasized upon.

The ‘Tribal Entrepreneurship Development Programme’ is aimed at ensuring the quality of life to the last man in the line and strengthening tribal entrepreneurship.

Training of tribal entrepreneurs will be initiated based on training needs assessment and an analysis of market needs. Through the assessment need for skill-based training and trainings required to improve marketability of products would be determined. The duration, mode and type of training will be finalized based on discussion with trainers and artisans. Considering issues associated with COVID-19, online training will be preferred wherever possible. The kind of trainings that are envisaged are as under

1. Product types
The artisans will be introduced to new product types and designs, in line with market demands. Trainers with an understanding of market needs, trends and demands will be selected for imparting the training.

2. Quality improvement
Training to improve quality of products would be imparted. It would essentially be skill-based training where the trainees would be informed of quality issues of their products and trained to improve better quality products. Quality would include finishing of products, materials used, durability of products.

3.Product designs
Training on product design can be clubbed with training on product types. Design training would help the artisans to improve the colors and form of the products to help them compete with similar products in the market.

4. E commerce
The training will help the artisan groups to e commerce websites to provide an alternate avenue for sale of products. Feasibility of linking artisans to the digital platform will need to be checked before imparting this training. Forward linkage with e- commerce website like Amazon, Flipkart etc

5. Accounting
Establishments or artisans facing issues with accounting will be trained in accounting procedures and in case the entrepreneurs are found to be tech savvy they will be trained in the use of accounting software like tally.

6. Marketing
The entrepreneurs will be trained to establish linkages with commercial establishments and to advertise their products for better consumer awareness. Producers of food items and forest products will be taught to highlight the benefits of using these products. Publication of Product Catalogue & Brochure. Participation in National & International Fairs and expos. Tie up with branded outlets in shopping malls and popular high street corner of important towns

7. Training to obtain business loans
The trainees would be told about loan schemes of banks and financial institutions and will be informed of requirements to obtain loans. Knowledge of various Govt schemes / Mudra loans

8. Awareness of Government schemes
Information on prevalent government schemes to help tribal artisans will be imparted and they will be informed about the modalities required to access the schemes.

9. Inventory management
Bulk manufacturers of art products will be taught to manage their product inventories through bar coding or by maintaining material registers.

Some training programs from amongst those listed above would be selected based on need, resources and interest of tribal groups.