Almost 65% of India’s population lives in its rural areas.1 India’s financial sector has seen unprecedented expansion, driven by policy initiatives, digital infrastructure and regulatory reforms. Initiatives like Pradhan Mantri Jan-Dhan Yojana (PMJDY), Aadhaar-linked banking, Unified Payments Interface (UPI) and digital lending have significantly improved access to financial services, particularly for underserved segments.

However, mere access does not ensure financial health and stability. Many consumers, despite being part of the formal system, face income volatility, low savings and inadequate risk management, limiting the true impact of financial inclusion. To address this, a financial health framework is essential in order to move beyond access metrics to assess how individuals leverage financial services for long-term financial wellbeing. Financial institutions must shift from transactional engagement to personalised, data-driven solutions, using behavioural insights, AI-driven analytics and predictive modelling. This will enhance customer retention, improve portfolio resilience and drive sustainable growth.

I am a Member

This file accessible for ASSOCHAM members only

Please enter your membership number and registered email id as per the ASSOCHAM records.

Enter OTP

Verify Resend

OTP Sent to Your Email
We've just sent a One-Time Password (OTP) to your registered email address.
Didn't receive it?

Check your spam/junk/promotions folder

If still not found, click below to resend the OTP

Need help? Write to us at membership@assocham.com or call us at +91-11-46550555. We are happy to assist you.

✅ Verified Successfully
You may now please download the report using the button below.
For your convenience, we’ve also emailed you a link to access the same document.
*A kind reminder: this knowledge resource is exclusively for ASSOCHAM members. Please avoid forwarding or sharing this document externally.

Download

Name

Email

Phone

Captcha Code *
↻