Branding & Marketing

The ASSOCHAM Council on Branding & Marketing serves as a strategic Industry Policy Forum dedicated to strengthening India's brand competitiveness, with a special focus on Make in India, Ease of Doing Business, MSME Growth, Digital Economy, and Sustainability & Environment.

The Council enables collaborative dialogue among marketing leaders, policymakers, innovators, academia, and industry stakeholders while supporting initiatives that enhance brand trust, market visibility, business competitiveness, and market access across sectors. It works to identify emerging trends, policy challenges, and industry priorities in branding and marketing, while representing members' concerns before the Government to foster a more enabling business environment.

The Council also promotes responsible, sustainable, and ethical branding practices through public policy advocacy, industry collaboration, knowledge leadership, and innovation. By encouraging best practices and future-ready marketing strategies, it contributes to inclusive growth and supports the vision of Viksit Bharat 2047.

PRIORITY AREAS

• Thought leadership with cross-industry collaboration, policy influence and knowledge sharing
• Celebrating future ready marketeers by leveraging AI tools and concepts
• Honouring best practices in the sector